At Banksia Consulting Group, understanding your organisational strategic objectives is key to determining which audience you'll be targeting and understanding the audience content preferences, is it long form text, video, images, streaming video etc.. Channel visibility is the next part of the process are you looking for organic reach, promoted content or targeted ads then its the vehicle is it website, Blog, Facebook, Twitter, LinkedIn , Instagram, Pinterest or Youtube.
Then it gets interesting conversion places vs Conversion measurables the data metrics provides an indication on ROI (whats your cut through or sales driven as a return on total investment.
At Banksia Consulting Group we have a team of content copywriters who can develop a content calender and a content backlog that you can release in a timely fashion and fits the outcomes and messaging you are trying to achieve through your social media strategy.
Social Media engagement with your employees, stakeholders and suppliers are a critical element to any success of social media campaigns or strategy ..... Engaging your workforce could be via social platforms like Workplace by Facebook , or an email to advise them to check out a post on LinkedIn and like or re-share is important to get everyone on board.